With the 4th July about to become a British day of independence it is so exciting to see the slow but sure opening of the art world.
Boris’s announcement that ‘In order to begin restoring the arts and cultural sector, some leisure facilities and tourist attractions may also reopen, if they can do so safely – this includes, museums’ will have been greeted with an accepted smile and appreciation of moving the economy. Of course we are all happy for the independents to open and be able to start selling but desperate for all galleries to open. However how and when this will begin is obviously very unsure, queuing to get into crowded new exhibitions will not be back for a long time. It was always difficult enough for the average person to get ticket’s, this will surely become even harder and sadly not as much fun with our facemasks and plastic gloves, in hot galleries!
Thank goodness though we have the ability to promote and sell artworks online. The power of how to promote and sell art online is stronger than ever. Online fine art auctions are regularly producing record prices from online bidding, filling a saleroom is no longer such a concern, as long as the online bidders have logged in. Of course social media is a huge help when promoting your art and paintings online, the visual ease of platforms such as Instagram lend themselves perfectly to a this positive and joyful sharing of art and ideas.
Everyone has been so imaginative and proactive in their online initiatives in the art world during this horrible lockdown. From the wonderful Grayson Perry’s TV Art Club to the fabulous Kate Bryan @katebryan_art and her generously honest art addicts tips. Many of us have loved having these art experts with us on this strange journey and been comforted by their positive vibes and inspired and motivated by their advice..
However we can’t last forever without seeing art in the flesh, virtual art only feeds the art soul so far. We need to see, to touch and experience art but of course in a safe socially distanced manner! The hope that trading can begin and sales start again is exciting and the next step of getting all our museums and galleries open will be even better – but I guess slowly will hopefully win this race!