If you don’t have the backing of a label, you probably don’t have access to the same kind of promotional tools that they can give you access to. This could be access to national radio shows or massive advertisement campaigns that are just not achievable for someone who is unsigned.
However, Spotify is a unique platform in that way as there is no bias in place for certain playlist types. Third party or user created playlists are made by everyday users of the platform and lovers of music. When they like a song it won’t matter how old it is, or how big the artist who made it already is – something that cannot be said for other aspects of music promotion. Artists should therefore not underestimate the power of Spotify promotion as it can be the most level playing field and therefore easiest to achieve results that will make an impact for you.
How to increase your chances of getting on algorithmic playlists:
The algorithm likes two things – engagement and data. Algorithmic playlists are so important especially for unsigned artists because they are the places that real music fans go to find new music. You don’t want to be put on certain broader playlists because often people will throw something on in the background and forget about it. They won’t be looking to delve into every song they listen to and follow new artists. However, people who religiously listen to their algorithmic playlists are interested in finding new artists and are a lot more likely to engage with what they come across.
One of the main reasons you will not be seeing support from the algorithm is Spotify not knowing enough about your track and sound to recommend it to the right people in playlists like Discover Weekly. It is therefore key to give Spotify as much information as possible by building an online profile in order to remove the guesswork from the algorithm. We can do this for you, email firstname.lastname@example.org for more information.
Engagement is also key, Spotify will not push a track to new people if it thinks that it’s not to be enjoyed. If you have 10,000 streams and only 50 saves you might think that it’s amazing that that many people have listened. But because the save rate is so low Spotify won’t think anyone who has streamed it is liking it. That’s why fake streams are so dangerous. A bot won’t engage with your song and therefore it can skew your metrics and push your profile down. Using the correct methods of playlist analysis you can’t avoid pitching to the wrong playlists.
What playlist pitching service is right for you:
Spotify playlist promotion can vary depending on what you would like to focus on. Some people want as many streams as they can get and decide that they’ll be happy to be put in any playlist as long as it gets them streams. The danger with this method is that you might end up in a playlist that your music is unsuitable for and people will listen to your track and not engage with it. As outlined above, lack of engagement in comparison to streams can be a real hindrance.
The method that is best is specific and tailored promotional strategy that does not focus on stream number, rather engagement and long-term fan conversion. This results in tangible success and results for an artist and starts to begin to build up a core fanbase.
Contact us today and quote ‘Spotify services’ in the subject of your email to find out how we can help you to get your music heard.
Read our related blogs: