It’s the kind of thing which would make the panel on Dragon’s Den spontaneously combust. Though well-intentioned as a product – “a meal replacement which offers a healthy mix of ‘26 vitamins and minerals’ that is suitable for everyone, including vegans, and good for the environment” – its marketing strategy is less easy to get your head around.
Opting to call their no-doubt delicious beverage “Soylent”, they have echoed the title of the 1973 Charlton Heston film, Soylent Green, in which Chuck is horrified to learn at the film’s climax that Soylent Green doesn’t contain 26 vitamins and minerals (no spoilers, go and watch it). Indeed, the plot twists go further in this promotion, as the company has admitted it’s fully aware of the titular link and has embraced the curiosity being shown.
See the Dm’s reporting here